Meet the Hosts Behind TBPN: John Coogan and Jordi Hays
Behind every great show are the people who make it happen. TBPN (Technology Brothers Podcast Network) wouldn't exist without its dynamic duo: John Coogan and Jordi Hays. This is their story.
John Coogan: From Soylent to TBPN
Early Career and Soylent
John Coogan first gained prominence in Silicon Valley as an early team member at Soylent, the meal replacement startup that challenged how we think about food. This experience gave him firsthand knowledge of:
- Building a consumer product from scratch
- Navigating startup growth challenges
- Working with controversial but innovative ideas
- Scaling operations and managing teams
Founders Fund Experience
Coogan's time at Founders Fund, Peter Thiel's legendary venture capital firm, provided insights into the other side of the startup ecosystem. At one of Silicon Valley's most prestigious VC firms, he learned:
- How VCs evaluate startups and make investment decisions
- The dynamics between founders and investors
- What separates successful companies from failures
- The importance of contrarian thinking in tech
YouTube Content Creator
Before TBPN, John Coogan built a substantial YouTube following by creating videos analyzing business, technology, and startups. This content creation experience taught him:
- How to explain complex topics engagingly
- What audiences want from tech content
- How to build and maintain a community
- The business model of digital media
Why Coogan Was Perfect for TBPN
John Coogan's unique combination of:
- Startup operating experience (Soylent)
- VC insights (Founders Fund)
- Content creation skills (YouTube)
- Communication ability (video production)
Made him ideally positioned to co-create TBPN, a show that would need all these skill sets to succeed.
Jordi Hays: The Perfect Co-Host
Tech Industry Background
Jordi Hays brings his own deep tech industry knowledge to TBPN. His experience and connections in Silicon Valley complement Coogan's background perfectly.
The Chemistry Factor
What makes Hays invaluable to TBPN isn't just his tech knowledge—it's the chemistry he has with Coogan. The back-and-forth dynamic between them creates the energy that makes the show entertaining beyond just information delivery.
Different Perspectives
While Coogan and Hays share tech industry expertise, they often approach topics from different angles. This creates natural debate and discussion that's more interesting than if they always agreed.
How TBPN Was Born
October 2024: The Launch
In October 2024, John Coogan and Jordi Hays launched what would become TBPN. Initially conceived as a weekly podcast, they quickly realized the potential for something bigger.
The Daily Format Decision
The decision to move to a daily livestream format was bold. Most podcasts struggle with weekly production—Coogan and Hays committed to 3 hours of live content every weekday. This decision would define TBPN's success.
The "ESPN of Tech" Vision
Coogan and Hays envisioned TBPN as sports talk radio for tech. Instead of treating technology news with academic seriousness or breathless hype, they would analyze it with the energy and insight of sports commentators breaking down games.
The TBPN Hosting Style
Authentic and Unfiltered
John Coogan and Jordi Hays don't read from scripts or PR talking points. The TBPN format allows them to speak authentically about tech news, including criticism when warranted.
Insider Knowledge Meets Entertainment
What separates TBPN from tech journalism is that Coogan and Hays have been inside startups and VC firms. They know what they're talking about, but they also know how to make it entertaining.
Respectful Irreverence
The TBPN hosts treat guests with respect while refusing to treat Silicon Valley's self-seriousness as sacred. This balance makes interviews feel like genuine conversations rather than promotional appearances.
Building TBPN's Success
From Zero to Tens of Thousands
Since launching in October 2024, John Coogan and Jordi Hays have grown TBPN to tens of thousands of daily viewers. This rapid growth reflects both the quality of the show and the gap it filled in tech media.
High-Profile Guest Booking
Coogan and Hays have leveraged their networks and the show's growing influence to book incredible guests:
- Marc Andreessen - Legendary VC and Netscape founder
- Alex Karp - Palantir CEO
- Sam Altman - OpenAI CEO
- Mark Zuckerberg - Meta CEO and founder
Revenue Growth
Under Coogan and Hays' leadership, TBPN is projected to generate $5 million in revenue for 2025, proving that quality tech content can build a sustainable business.
What Makes Their Partnership Work
Complementary Skills
John Coogan and Jordi Hays each bring different strengths to TBPN. Where one excels in certain areas, the other complements, creating a complete package.
Shared Vision
Both hosts share the vision of what TBPN should be—a daily gathering place for tech professionals that's both informative and entertaining.
Mutual Respect
The respect Coogan and Hays have for each other comes through in how they interact. They can disagree without it becoming personal, creating healthy debate viewers enjoy.
TBPN Merchandise: Supporting Coogan and Hays
Why Official TBPN Merch Matters
When you buy TBPN merchandise, you're directly supporting John Coogan, Jordi Hays, and their team. Merch revenue helps fund:
- Daily production of 3-hour shows
- Team salaries and operations
- Better equipment and production quality
- Ability to bring on bigger guests
The TBPN Merch Collection
Official TBPN merchandise designed for the tech community includes:
- TBPN Hoodies: Premium quality for developers and founders
- TBPN T-Shirts: Casual apparel in multiple styles
- TBPN Polo Shirts: Professional tech office wear
- TBPN Hats: Baseball caps, bucket hats, and beanies
- TBPN Accessories: Mugs, stickers, bags, and more
The Impact of TBPN
Changing Tech Media
John Coogan and Jordi Hays have changed how people consume tech news. The daily livestream format has influenced other creators and media companies.
Creating Community
Beyond the show itself, Coogan and Hays have built a genuine community. TBPN viewers connect with each other, form relationships, and even start companies together.
Platforming Diverse Voices
Through their guest bookings, the TBPN hosts give platform to founders, investors, and operators who might not get mainstream media attention but have valuable insights to share.
What's Next for TBPN?
Continued Growth
John Coogan and Jordi Hays show no signs of slowing down. With strong viewership growth and revenue projections, TBPN is positioned for continued expansion.
New Content Formats
The hosts are exploring additional content beyond the daily show, including special events, extended interviews, and community meetups.
Expanding Influence
As TBPN grows, so does its influence in Silicon Valley. Being featured on the show has become valuable social proof for startups and founders.
Support John Coogan and Jordi Hays
Watch Regularly
The best way to support John Coogan and Jordi Hays is to watch TBPN regularly and engage with the content. Viewership helps attract sponsors and grow the show.
Buy Official Merch
Purchase TBPN merchandise to directly fund the show and represent the community:
- Shop hoodies, t-shirts, and apparel
- Get accessories like mugs and stickers
- Wear TBPN merch to tech events
- Gift TBPN products to fellow tech enthusiasts
Spread the Word
Help grow TBPN by sharing episodes, clips, and moments with your network. The show's growth benefits from word-of-mouth from satisfied viewers.
Join the TBPN Community
John Coogan and Jordi Hays have built something special with TBPN. It's more than a podcast—it's a daily community gathering for people building the future of technology.
Whether you're a startup founder, software engineer, VC, or tech enthusiast, you're welcome in the TBPN community. Tune in weekdays from 11 AM to 2 PM PST and become part of the conversation.
Start watching TBPN today and support John Coogan and Jordi Hays in building the future of tech media!
Show your support: Shop official TBPN merchandise designed for the tech community.