What is TBPN? The Complete Guide to Technology Brothers Podcast Network
If you're plugged into tech culture, you've probably heard people mention TBPN. But what exactly is TBPN, and why has it become essential viewing for Silicon Valley insiders, startup founders, and tech enthusiasts worldwide?
TBPN: The Technology Brothers Podcast Network Explained
TBPN stands for Technology Brothers Podcast Network, the daily tech show that's been dubbed "the ESPN of tech." Founded by John Coogan (formerly of Soylent and Founders Fund) and Jordi Hays in October 2024, TBPN has rapidly become the most influential voice in Silicon Valley media.
What Makes TBPN Special?
The TBPN podcast isn't just another tech talk show. It's a daily livestream event that airs weekdays from 11 AM to 2 PM PST on both X (Twitter) and YouTube, delivering roughly 3 hours of unfiltered tech news, startup analysis, and insider commentary. Think of it as sports talk radio, but for the tech industry.
The Hosts Behind TBPN
John Coogan: The Tech Veteran
John Coogan brings serious Silicon Valley credentials to TBPN. His background includes:
- Soylent: Early team member at the revolutionary food startup
- Founders Fund: Experience at Peter Thiel's legendary VC firm
- YouTube Creator: Built a substantial following analyzing tech and business
- Startup Operator: Real experience building and scaling companies
Jordi Hays: The Industry Insider
Jordi Hays complements Coogan's expertise with his own deep tech knowledge and industry connections. Together, they create TBPN's signature dynamic—informed analysis mixed with genuine humor and irreverence toward Silicon Valley's self-seriousness.
How TBPN Works: The Show Format
Daily Livestreams
Unlike traditional podcasts that release weekly episodes, TBPN airs live every weekday. This daily format allows Coogan and Hays to react to breaking tech news in real-time, creating a sense of immediacy and relevance that recorded podcasts can't match.
The Sports-Analyst Approach
What sets TBPN apart is treating tech news like ESPN treats sports. Coogan and Hays don't just report on funding rounds or product launches—they analyze them with the same energy and insight sports commentators bring to game analysis. There's even a signature gong that sounds for major announcements.
High-Profile Guests
The TBPN podcast has become the unofficial talk show of tech's elite. Past guests include:
- Marc Andreessen - Legendary VC and Netscape founder
- Alex Karp - Palantir CEO
- Sam Altman - OpenAI CEO
- Mark Zuckerberg - Meta CEO and founder
- Numerous other founders, VCs, and tech industry leaders
The TBPN Community
Who Watches TBPN?
The TBPN audience includes:
- Startup Founders: Building companies and raising capital
- Venture Capitalists: Making investment decisions
- Software Engineers: Working at tech companies from startups to FAANG
- Product Managers: Shipping features and managing roadmaps
- Tech Enthusiasts: Anyone passionate about technology and innovation
- Business Students: Learning about tech entrepreneurship
The TBPN Effect on Tech Culture
As one VC joked, they now only respond to startup pitches from founders who've been on TBPN. While hyperbolic, it reflects the show's genuine influence in Silicon Valley. Being featured on TBPN has become a badge of credibility.
TBPN's Growth and Success
Rapid Audience Expansion
Since launching in October 2024, TBPN has grown to tens of thousands of daily viewers across platforms. The show's combination of insider knowledge and entertainment value has created a loyal, engaged audience that tunes in live rather than consuming content on-demand.
Revenue and Business Model
TBPN is projected to generate $5 million in revenue for 2025, demonstrating that quality tech content can build a sustainable business. Revenue streams include:
- Sponsorships from tech companies and services
- Premium memberships and subscriptions
- Official TBPN merchandise (hoodies, t-shirts, accessories)
- Event partnerships and speaking engagements
Where to Watch TBPN
Live Platforms
You can watch TBPN podcast live on:
- X (Twitter): Live video streams with real-time chat
- YouTube: High-quality streams with VOD availability
On-Demand Content
Can't catch the live show? TBPN episodes are available on-demand through:
- YouTube channel (full episodes and clips)
- Podcast platforms (audio-only versions)
- Social media highlights and clips
What TBPN Covers
Tech Industry News
The TBPN podcast breaks down the latest in:
- Startup funding announcements and valuations
- Product launches and company pivots
- Mergers, acquisitions, and IPOs
- Leadership changes and company drama
- Tech policy and regulation
Silicon Valley Culture
TBPN doesn't shy away from the cultural aspects of tech:
- Startup culture and founder psychology
- VC dynamics and funding trends
- Tech company politics and internal dynamics
- The personalities shaping Silicon Valley
Deep Dives and Analysis
Beyond breaking news, TBPN provides thoughtful analysis on:
- Technology trends and their implications
- Business model innovations
- Competitive dynamics between tech giants
- The future of various tech sectors (AI, crypto, SaaS, etc.)
TBPN Merchandise: Representing the Community
Official TBPN Merch
As TBPN has grown, so has demand for official merchandise. The TBPN merch store offers:
- TBPN Hoodies: Premium hooded sweatshirts for the tech community
- TBPN T-Shirts: Casual tees in multiple styles and colors
- TBPN Polo Shirts: Professional apparel for office settings
- TBPN Hats: Baseball caps, bucket hats, and beanies
- TBPN Accessories: Mugs, stickers, bags, and more
Why TBPN Merch Matters
Wearing TBPN merchandise serves multiple purposes:
- Community Identification: Spot fellow listeners at tech events
- Support the Show: Directly fund continued production
- Signal Tech Culture: Show you're plugged into Silicon Valley
- Conversation Starter: Connect with other TBPN fans
How TBPN Became Essential Viewing
Authentic Insider Knowledge
John Coogan and Jordi Hays aren't tech journalists reporting from the outside—they're operators who've been inside startups and VC firms. This gives TBPN credibility and insights that traditional tech media can't match.
Daily Format Creates Habit
The daily livestream format of TBPN creates a routine for listeners. It becomes part of the workday—something to have on in the background or tune into during lunch. This consistency builds deeper engagement than weekly podcasts.
Community Over Audience
TBPN has cultivated a genuine community rather than just an audience. Live chat during streams, social media interaction, and the shared experience of watching together creates bonds between listeners.
TBPN's Impact on Tech Media
Disrupting Tech Journalism
TBPN represents a shift in how people consume tech news. Instead of reading blog posts or waiting for weekly podcasts, people tune into live analysis and discussion. This has influenced how other tech media operates.
Direct Access to Decision Makers
The TBPN podcast gives tech leaders a platform to speak directly to the community without traditional media filters. This direct communication changes how news and perspectives spread through Silicon Valley.
Getting Started with TBPN
For New Listeners
If you're new to TBPN, here's how to start:
- Follow on Social Media: Get updates about show times and topics
- Tune in Live: Experience the show as it happens for maximum engagement
- Watch Past Episodes: Catch up on major interviews and discussions
- Join the Community: Engage in live chat and discussions
- Get TBPN Merch: Show your support and connect with other fans
Making the Most of TBPN
To get maximum value from the TBPN podcast:
- Watch Consistently: Daily viewing helps you catch all the references and inside jokes
- Engage in Chat: Live chat adds a social dimension to the experience
- Share Clips: Help spread great moments to your network
- Attend Events: When TBPN does live events or meetups, show up
TBPN's Future
Continued Growth
With daily viewership in the tens of thousands and projected revenue of $5 million for 2025, TBPN shows no signs of slowing down. The show continues to attract higher-profile guests and expand its influence.
Expanding Content
Beyond the daily show, TBPN is exploring:
- Special event coverage (conferences, product launches)
- Extended interviews and deep dives
- Community events and meetups
- Collaborative content with guests and other creators
Why TBPN Matters for Tech
The Technology Brothers Podcast Network represents more than just another tech podcast. It's become the water cooler of Silicon Valley—the shared experience that connects people across the tech industry.
Whether you're a founder raising your Series A, an engineer deciding which startup to join, or a tech enthusiast following the industry, TBPN provides daily context, analysis, and community that helps you understand and participate in tech culture.
Join the TBPN Community Today
Ready to become part of TBPN? Here's how:
- Subscribe and Follow: YouTube and X (Twitter) for show notifications
- Set Your Schedule: Block out time weekdays 11 AM - 2 PM PST
- Get Official Merch: Shop TBPN hoodies, t-shirts, and accessories
- Engage with Community: Join discussions and connect with fellow listeners
- Share the Show: Help grow the community by spreading the word
TBPN isn't just a podcast—it's a movement of people building the future of technology. Whether you're deep in Silicon Valley or watching from anywhere in the world, you're welcome in this community.
Start watching TBPN today and join tens of thousands of tech enthusiasts tuning in daily!
Want to represent the TBPN community? Shop official TBPN merchandise and wear your Technology Brothers pride.